KPMG Ignition Tokyo (KIT) Donation

Always thankful when a donor reaches out and helps us get 145 more champions connected with laptops.

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Recently, KPMG Ignition Tokyo (KIT) donated devices such as MacBooks that had been replaced internally and had ended their role as part of KPMG's global initiative to realize a sustainable future through solving environmental and social issues, as part of the KPMG Our Impact Plan (OIP).

The devices donated this time include 145 MacBooks and other devices that have been used internally so far. Although these devices have ended their business use, they were still fully capable of general use. We believed that rather than discarding these assets, we could create new social value by connecting them to those who need them. This initiative also helps balance reducing environmental impact with social contribution.

The NPO YouMeWe, the recipient of the donation, is engaged in educational support and empowerment for children and youth. These activities are highly compatible with KPMG's Our Impact Plan "10 by 30" initiative, which aims to address social issues.

"10 by 30" is KPMG's global commitment to support economic independence and growth by providing education, employment, and entrepreneurship support to 10 million disadvantaged youth worldwide by 2030. KPMG is promoting various activities aimed at creating a society where the next generation of young people can access more possibilities.

Through this conversation with YouMeWe, we learned that more than a dozen of the devices eligible for donation have already been decided to be provided to youth support organizations. Also, the story that "Macs are cool" are very popular among children and that it helps boost motivation for learning and creative activities was very impressive.

In today's world, where digital technology is becoming increasingly important, creating an environment where everyone can learn and grow equally is a challenge for society as a whole. That's why I feel that KIT holds great significance in giving new value to assets that are no longer used and passing them on to the next person.

Creating the future through technology is not just about cutting-edge AI and systems. Delivering these benefits to those who need them is also an important form of value creation.

We hope that the devices donated this time will support the learning and creative activities of children and young people, serving as a small opportunity to expand future possibilities.

Going forward, KIT will continue to engage in activities that create a positive impact on society by leveraging the power of technology, and contribute to building a better future through the promotion of the KPMG Our Impact Plan.

- Michael Perry-Clemons